Realtors know the market and can negotiate a better price.
Access to Buyers
Through the Multiple Listing Service, professional contacts and their own database of prospects, Realtors can help you reach the widest range of customers.
Realtors know the best ways to advertise to attract buyers, plus they can use the marketing muscle of their brokerage to promote your name.
Realtors can evaluate your home and suggest improvements to get you maximum value, and they're skilled at handling showings to generate a positive response.
With years of bargaining experience and expert understanding of the market, Realtors can help you close the deal at the price and terms you want.
Knowledge of Service Providers
Realtors can refer you to their network of top-quality lenders, lawyers, inspectors and repair people to make sure you get the best result in every stage of your deal.
Advice After Closing
An experienced Realtor will continue to support you as questions pop up after the deal is done.
Knowledge of Neighborhoods
Realtors know local communities and can help you find a replacement home in the nicest neighborhood and with the best schools.
Experience Handling Paperwork
Buying or selling a home involves reams of paperwork that can be hard to understand. Realtors thrive in this world.
Realtors have the time and expertise to handle showings, inspections and the dozens of other tasks that would take you away from your work and regular routine.
Why would a seller not want to hire a realtor?
The number one reason is that they want to 'save' money by not paying a commission. Buyers that shop For Sale By Owner (FSBO) listings do so because they think the house is going to be discounted since it's not listed by a licensed real estate agent.
BUT did you know that nearly 90% of FSBO eventually list with a realtor?
A realtor advertises your home, invests in signage, shows your home countless times, and can bring years of experience and expertise to the table to help you avoid costly mistakes.
Why pay a commission?
Homeowners who attempt to sell their homes without the assistance of a real estate professional generally do so for one and only one reason - to avoid paying a commission.
Buyers who buy for sale by owner generally do so for one reason, they want to save money. They assume since the seller isn't using a Realtor, the price of the house will be "X"% less and they will get a better deal.
Both the Seller and the Buyer are trying to save the commission for themselves!
Is this really true and worth it? Only the homeowner can answer that. Over 90% of For Sale By Owners eventually list with a REALTOR.
I don't get paid until your house closes. Until then, these are some of the things we bring to the table:
Staging your home to sell
To earn top dollar and sell your home more quickly, you need to make it stand out from the competition. And one of the best ways to do that is through staging.
4 reasons to stage:
"Clutter eats equity... Staging is preparing a home for sale so the buyer can mentally move in." - Barb Schwarz
Simple fixes agents recommend:
Realtors' estimate of impact of home staging on selling price:
Sources: NAR 2017 Profile of Home Staging, Househunt.com, realtor.com, Barb Schwartz
Pricing your home to sell
The real value of your home is based on facts.
Is your home priced right?
Who controls the price?
Factors that don't affect price:
3 people you have to convince:
Comments frequently heard from sellers:
"I have an appraisal when I refinanced that is more than you are suggesting."
The lender is concerned about your ability to repay this loan - which you have already demonstrated. The appraisal may be high or low - it just has to fit the lenders requirements for your refinancing. I even had an appraiser ask me what my 'number' needed to be!
"People always offer less than the asking price."
"My neighbor was able to get his price."
"My house is better than the rest."
"We paid more than that for our home."
"We just painted and added carpet."
"I need this much money for our next house."
"The buyers can always make an offer."